(Version 19th May 2018)


Beau & Rooster Ltd (hereafter Beau & Rooster) are committed to protecting and respecting your privacy. We will take all reasonable steps required to ensure that your data is treated securely and in accordance with this privacy policy.

This privacy policy outlines how will collect, use, maintain and disclose certain information from customers using our site. This privacy policy is applicable to the site and all services offered by it.

To understand our procedures on how we collect and store data please read the following information. By visiting you are accepting and consenting to the practices described in this policy. The terms of this policy discloses the manner in which Beau and Rooster Ltd intends to collect, use and maintain information obtained from our customers using cookie technology.

For the purpose of the Data Protection Act 1998 (, and the EU's forthcoming privacy policy GDPR, replacing the Data Protection Act 1998 from May 25, 2018.  The data controller is Beau and Rooster Ltd, registered in England and Wales under company number 10115538 and VAT number GB 243 0439 34, with registered office: 52 High Street, Pinner, Middlesex, HA5 5PW, England. 

Beau & Rooster reserves the right to change the policy at any time if necessary. Any changes to this privacy policy are communicated via


Beau & Rooster is responsible for all personal data belonging to customers in accordance with the Data Protection Act 1998 and from 25th of May 2018 replaced by EU Integration Law, GDPR, the General Data Protection Regulation.

Personal Data refers to all types of information that may be directly or indirectly attributed to a physical person. This applies to, for example, name, social security number, address, e-mail address and telephone number. It also applies to, for example, order numbers, encrypted data and different types of electronic identities, such as IP numbers, if they can be linked to a physical person.


Beau & Rooster’s legal basis for processing your personal data is in accordance with current legislation, as stated in section named Personal Data. It may occur that the same personal data is processed both on the basis of the purchasing agreement, specifically by consent or on the basis that the information is necessary to fulfill other legal obligations. This means that even if you revoke your consent and the handling based on the consent ceases, the personal data may still remain with us for other purposes. We treat your information to fulfill an agreement in which you are a party, such as a purchase agreement, until no such obligations exist.

The information we collect from you is stored within the European Economic Area (EEA), but can also be transferred and processed in a non-EEA country. Any such transfer of your personal data is in accordance with applicable law.


Beau & Rooster collects personal data that you send to us, for example when you place an order, contact our customer service or perform certain actions on our site. The personal data you send to us may include contact information, date of birth and payment information. Personal data we receive through your use of our online services is usually cookies. In addition, we may collect certain personal data from external sources and third parties, such as credit reports and registered address updates.

Data collected when ordering

When you purchase a product of, we might collect personal data from you to fulfill your order. This is information such as name, date of birth, address and contact details to you as a customer. In connection with order placement we also collect payment information from you as a customer.

Data collected on your account

If you register a user identity on, we collect your email address to create the login. We also collect information about your username. On your account you can then choose to provide information about name, date of birth, age, gender, address and contact details.

When you place an order on and you have created an account, personal data can be matched to complement your profile.

Information collected when you subscribe to our newsletter

If you subscribe to Beau & Rooster’s newsletter, we will collect your name and e-mail address in order for us to be able to send you our newsletter.

Data collected by personal contact

We collect personal data from you when you contact us, for example via customer service, by e-mail, telephone or other means. First of all, we collect the personal data needed to answer your question. This is information such as name and order number. Depending on how you choose to contact us, we can also collect contact information such as email address and phone number.

Data collected when using our digital services

When using Beau & Rooster’s website, we collect information about your usage of our services. Some of this data may include personal data, such as your IP number. We also collect information about how you navigate, what searches you are doing and what products you are interested in. 

Data collected from someone other than you

When e.g. buying a gift card or contacting us in various cases, a person may provide personal data about one or more other persons, primarily their email address or telephone number. We assume that the person providing the information has the consent of all persons to whom that person may disclose this personal data of.

In order to keep your personal data updated and correct, we will update your personal data, This applies, for example, to address and social security number.


Beau & Rooster uses your personal data if you contact us with questions, comments or complaints. We use your name and order number to identify you and your order. We use your contact information, such as email address and phone number to contact you in connection with questions or concerns.


Once you have purchased a product with us, we use your personal data to send a order confirmation, important information about the status of your order, and a delivery note. Such information will be sent to the e-mail address that was provided when you placed the associated order.


Personal data can be used in marketing campaigns by Beau & Rooster in connection with promotions, activations or information sent by mail or email.

If you have subscribed to our newsletter, we use your personal data to send the newsletter to you.

On our website, we use information about our users to make your experience better. This means that we use the information we have collected about you and your use of our services to affect how the content of the site looks like when you visit us. This can for example be that we save and show information about products you searched for on previous visits to our web, and to show ads and offers that we think fit you and your wishes on

We might also use this data in our communications through social media and web advertising on sites other than


Processing of personal data will also be made possible in order to fulfill obligations under rule of law and regulations, for example in matters of security (e.g. fraud) and accounting purposes.


Beau & Rooster follows practice in in line with the general retail industry. We save your personal data as long as it is required for the purpose of fulfilling a purchasing agreement and related accounting obligations. We save all the personal data we collect in our customer database. The customer database stores personal data and order history for two (2) years if you have not agreed that we can save your information for a longer time period. If you file a claim within two years of your last order, we will save all your information for another two (2) years from the date of your claim.

Information provided under your account is stored as long as the user identity is active.

If you subscribe to our newsletter, your contact information will be stored as long as you choose to continue receiving our newsletter. If you opt-out by unsubscribing, the data will no longer be stored.


Beau & Rooster might use personal data for the following purposes:

To create and manage your personal account at Beau & Rooster.

To process your orders and returns via our online services.

To send you SMS delivery notifications.

To contact you in case of any problems with the delivery of your goods. To, if necessary, carry out credit checks.

To send promotional offers such as newsletters and other offers.

To make analyzes so that we can offer you relevant promotional offers and information.

To send you surveys that give you the opportunity to influence our offers and services.


Contracted partners and IT providers

We use a number of different IT services and IT systems in our operations. In some of these, personal data are stored and handled. We care for your integrity and security and the protection of information in all such handling. Some systems are installed locally with us and only selected staff have access to the data. In these cases, no transfer will be made to third parties. However, some systems are cloud solutions or installed at the supplier’s location which means that we transfer personal data to the supplier. In these cases, the supplier has entered into a personal data assistant agreement with us and handles the data on our behalf and according to our instructions.

Payment solutions

We use external suppliers to handle payments. These providers have access to personal data in the form of names, addresses and payment information. This handling is necessary to deliver the services you have ordered from us. Beau & Rooster is not the primarily owner of this type of personal data, eg. payment information, and does not store this type of information locally.


Handling of personal data and handling with the purpose of consent

Personal data processing that is necessary for us to fulfill an agreement with you or to fulfill a legal obligation is permitted without consent. However, in order for us to collect and handle your personal data for any other purpose, you must agree to the treatment. You agree to the usage of personal data when using our services at and in our social media channels.

Right to receive information about personal data and/or withdrawal of consent

You are entitled to request information about the personal data we have about you at any time. If your information is incorrect, incomplete or irrelevant, you may want to have them corrected or deleted. We cannot delete your data as long as there is a requirement for storage, such as accounting rules, or when there are other legitimate reasons why the data must be saved, such as unpaid debts. You may revoke your consent at any time to avoid letting us use the information for marketing purposes. You can contact us at

COOKIE POLICY (updated 24 May 2018)

A cookie is a small text file stored on your computer or mobile device when you visit a webpage, and can be downloaded later from your computer from the webpage. Cookies are used to facilitate the use of a website, for example by remembering your settings, to develop the website and analyze your behavior. Some features do not work without cookies.


User experience

We use cookies when you are logged in to our site so that you do not need to provide usernames and passwords for each new page visited in. We also use cookies to remember what you have written in, for example, search forms so that you can navigate the site without having to provide this information again every time you change page, and for example, determine which language the page should be displayed in for different users. We also use cookies to optimize the speed of the web page.


We use cookies to create promotional offers and information for Beau & Rooster, as well as social channels based on your activity on the site, whether you are logged in or not. Such cookies can e.g. be used to select audience-targeted ads or otherwise tailor the pages you will see through advertising and custom content, normally referred to as personalization. We also use cookies in contests and customer surveys. This way, we do not have to, for example, show visitors the same survey or services every time they access our site.

Web Development & Statistics

We use cookies to aggregate anonymous statistics that enable us to understand how visitors use our site and help us improve our site structure and content. As well as analyzing purchase behavior and audience analysis.


Session cookies

In order for certain features on, such as displaying the right web pages for the right person, the site uses so-called "session cookies". When you visit our website, our web servers provide your computer with a unique ID number for the unique visit. These cookies have no expiration date and are instead temporarily stored in the user's memory until the web browser closes. Thanks to this cookie, you do not need to re-enter all the information every time you go back in the booking dialogue.

Persistent cookies

A persistent cookie has a specified duration, or lifespan, which determines how long it is stored on your computer or mobile device. Such cookies are stored until the lifespan expires or until you manually remove them.


A third-party cookie is a cookie placed on your device on our behalf by someone other than us. This occurs when we have suppliers who provide services to us, for example some analytics services or services that let you share our pages in social media.

Beau & Rooster uses third-party cookies to collect statistics in analytical tools like Google Analytics. The cookies used are both persistent and session.


You can easily delete cookies from your computer or mobile device through the browser. For instructions on how to manage and delete cookies, go to the "Help" option in your browser. You can choose to disable cookies or get a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you may not be able to use all features on our site properly.


_session_id Unique token, sessional, allows Shopify to store information about your session (referrer, landing page, etc.)

_shopify_visit No data held, persistent for 30 minutes from the last visit, used by Our website provider’s internal stats tracker to record the number of visits.

_shopify_uniq No data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.

cart Unique token, persistent for 2 weeks, stores information about the contents of your cart.

_secure_session_id Unique token, sessional

storefront_digest Unique token, indefinite if the shop has a password, this is used to determine if the current visitor has access.


The website may contain links to other websites that we do not control. We are not responsible for the privacy policy, security or content of these websites. 


The ODR's (Online Dispute Resolution) website is an official website managed by the European Commission dedicated to helping consumers and businessmen settle their disputes out of court. ODR applies within the EU, with a few exceptions.


Beau & Rooster LTD. All rights reserved. All materials are protected by copyright belonging to Beau & Rooster LTD.


If you have questions or concerns please contact us by email to










AGE 2-4 4-6 6-8 8-10 10+
A-Height 98 / 104 110 / 116 122 / 128 134 / 140 146 / 152
B-Shoulder 25 27,5 30 32,5 35
C-Mid Arm 20 21 22 24 26
D-Chest 61 66 71 76 81
E-Waist 53 56 58 61 65
F-Hip/Seat 58 63 68,5 73,5 79,5
G-Thigh 28 31 33 36 39
H-Calf 25 27 29 33 36
I-Inside Leg 46 53 58 67 72


2-4 98 / 104 cm 3-4 4T 4 100
4-6 110 / 116 cm 5-6 6 6 110
6-8 122 / 128 cm 7-8 7-8 8 120
8-10 134 / 140 cm 9-10 10 10 130
10+ 146 / 152 cm 11-12 12 12 140


To never compromise on how we source our suppliers or choose the materials that are used to produce our garments. Selecting the highest quality yarns and fabrics, working with ethical and sustainably responsible suppliers and staying 100% European made. This is key to our value chain; but it doesn't stop here.
Our values Beau & Rooster

From sourcing and choosing our cotton yarns through to our product design and production, our moral fibres run into every aspect of our business. 

We are extremely proud to say that every single garment we produce is sourced from cotton seeds that are free from genetically modified products, synthetic chemicals, pesticides or fertilisers.

A commitment to our customers to only work with European garment suppliers extends to partnering with suppliers only certified by organisations such as GOTS, OEKO TEX, REACH, The Better Cotton Initiative and are ISO 14001.

European manufacturing allows us to work closely with our suppliers; to be able to visit them regularly and be able to improve our processes hands on. 

Our production quantities are small; we produce less than 300 pieces in each style which means you are buying into small production. We ensure our consumption and order quantities are kept to a minimum so that we don`t over stock, making sure we use our raw material resources in an efficient way.

Long term partnerships with our suppliers are also an essential ingredient to a healthy business. As we grow this will enable us to provide our customers with a consistent level of quality and for us to focus our business on the partnership values we want to share with our suppliers.

Evolving in each and every detail of our business, we like to do things for the greater good.  We question every aspect of what we do, how we do it, why we do it and where we do it. Constantly striving to better our decisions and improve our processes. 

We want our customers to have knowledge about where their products have come from and we aim to be transparent about our supply chain.

We sleep very comfortably at night, so should the kids.


The difference is in the certification. We have a choice to choose from hundreds of European suppliers but we insist on a very high level of certification requirement in order to work with us. This means we can only work with a small proportion of the very best suppliers, its as simple as that, without compromise.

Our commitment to only work with European garment suppliers means they have a legal obligation in accordance with the European Union regulations that cover environmental protection, occupational safety and social & economic responsibility.

Our garment supplier is certified by GOTS, Oeko-Tex, SA-8000, ISO 9001 & ISO 14001. Our raw materials supplier works along side key foundations such as The Better Cotton Initiative and The International Textile Manufacturers Association

Our Story | Sustainability | Our Designs

Organic products are free from fire retardant chemicals. There is a legal requirement both in and outside the European Union, that sleepwear garments that do not contain fire retardant chemicals should contain the words KEEP AWAY FROM FIRE . 



For specific garment washing instructions, please refer to the product care labels.



Our product care guidelines provide you information on how best to care for your Beau & Rooster garments. 

Follow the care label and all will be ok; but here are some other tips along the way: