From sourcing and choosing our cotton yarns through to our product design and production, our moral fibres run into every aspect of our business. 

We are extremely proud to say that every single garment we produce is sourced from cotton seeds that are free from genetically modified products, synthetic chemicals, pesticides or fertilisers.

A commitment to our customers to only work with European garment suppliers extends to partnering with suppliers only certified by organisations such as GOTS, OEKO TEX, REACH, The Better Cotton Initiative and are ISO 14001.

European manufacturing allows us to work closely with our suppliers; to be able to visit them regularly and be able to improve our processes hands on. 

Our production quantities are small; we produce less than 300 pieces in each style which means you are buying into small production. We ensure our consumption and order quantities are kept to a minimum so that we don`t over stock, making sure we use our raw material resources in an efficient way.

Long term partnerships with our suppliers are also an essential ingredient to a healthy business. As we grow this will enable us to provide our customers with a consistent level of quality and for us to focus our business on the partnership values we want to share with our suppliers.

Evolving in each and every detail of our business, we like to do things for the greater good.  We question every aspect of what we do, how we do it, why we do it and where we do it. Constantly striving to better our decisions and improve our processes. 

We want our customers to have knowledge about where their products have come from and we aim to be transparent about our supply chain.

We sleep very comfortably at night, so should the kids.